Earning money online seems impossible, much less creating passive income. But it is possible. I have done it and so many other online entrepreneurs have done it. One way to make passive income is through blogging.
In this article, I will break down why it’s important to have your own blog and the steps to take to make it a success. You’ll know exactly how to start today.
Why Is Having a Blog Important?
You may be asking yourself, why is having a blog so important? There are multiple reasons, but a few of those reasons are you have your own platform to build your authority, you can optimize your content for SEO (Search Engine Optimization), and you can create passive income with very little overhead.
First, having your own platform is important because there is lower risk to losing your content. If you use a platform owned by someone else, for example Facebook, you run the risk of getting shut down and completely losing everything on that platform. Having your own website lowers your risk of losing everything.
Your own website also allows you to build authority. By creating content revolved around a certain topic or topics, you can create a level of authority all your own where you can direct your audience from other platforms.
Second, you can optimize your website and blog articles for SEO, to rank higher and get more eyes on your content. The more eyes you get, the higher your commissions are. You need a platform, like a website, to be able to do this. Using some of the other companies’ platforms, like Facebook for example, won’t help you rank with search engines. You need your own website.
Third, you can create passive income for years to come without spending a fortune to get to that point. It takes very little overhead to start a blog and once the content is created, it’s always there. Though it’s important to consistently add new content to your website, it’s not necessary to do anything with the older content; it’s finished.
When Will I Start Earning Money with a Blog?
This is a question I hear all the time. Show me the money, right? It’s a commonly asked question because why would we put effort into something for our businesses without a return on investment.
Of course the money will come, but when? That’s a tough question to answer.
There are various factors to consider when determining when you’ll start making money with a blog. If you leave out one or more of the key elements to making your blog successful, the commissions won’t start coming in very quickly, or at all. Here are just a few of the vital factors to consider when trying to earn money with a blog:
Are you using affiliate links in your articles?
If not, you are leaving money on the table. I recommend you focus on having an affiliate marketing authority blog. That way you have countless topics to choose from to write about and put your affiliate links for those topics in the articles. When someone reads your review of a particular product, they will likely click on and buy through your affiliate link. The commissions then start rolling in.
Are you optimizing your content for SEO?
If not, you won’t see many commissions coming in from your affiliate links in articles. You need to be able to rank as high as you can with search engines like Google, Bing and others. If you don’t, you won’t have enough eyes on your content or clicks of your affiliate links. One thing to consider when trying to rank with SEO is doing keyword research and using the appropriate amount of those keywords in your articles. As you’ll learn later, this is so much easier than expected.
If you want to learn more about SEO and how to implement it in your website, I highly recommend the course SEO Affiliate Domination.
Are you contributing to your blog consistently?
Google and other search engines will recognize your blog a lot sooner and start to rank your content if you consistently add to your blog. Consistency is vital.
Are you promoting your blog on social media and other sites?
You can get the word out about your blog or specific articles that answer people’s questions by ethically posting in Facebook groups on promo threads or when invited to do so. You can also guest post on other blogs, leading readers back to your blog to learn more about a certain subject. The point is to get the word out about your blog and your authority.
The money will come, and though the various factors that play into it make a difference, it’s very much up to you and your efforts when that money comes. Put forth the effort and follow the above points and you’ll see those commissions roll in.
So, how do you get started? How do you create a successful blog?
5 Simple Steps to Start Making Money
Get a domain and hosting
When choosing a domain name, I suggest using your name dot com. For example, my domain is www.marileewaters.com. However, that may not be available. You could use dot net, dot co, or something else. You could also choose something entirely different, as long as it communicates what your blog or website is about. I recommend using your name dot com simply because you want to build an authority site.
Whatever you decide for your domain name, make sure it’s easy to pronounce and it’s related to what your blog is all about. Do that, and you can’t go wrong choosing a domain.
You need a hosting site to house your website. A hosting site is where you build your website and blog. No hosting, no website. So, I use and recommend Dreamhost for your hosting site. It’s user friendly, affordable, and has excellent customer support. They even give you a free domain for the first year. Not bad. You can also get free security for your site so your personal information, like your email, address, phone number, etc. isn’t shared with the world.
Customize your blog
After you get your domain and hosting, the next step is to get WordPress for your domain, a simple process to connect it to your site. Simply search for it within Dreamhost and install it. Once you have WordPress, you can then choose a theme, customize it to fit your needs, and start blogging.
Within WordPress there are a few free plugins I recommend to be able to use your blog more effectively and get it ranked higher with search engines.
- Yoast SEO – This plugin will help you know exactly what you need to do to each article on your blog to optimize for SEO. With this plugin, you can ensure your articles are ready to rank.
- All In One SEO Pack – This plugin also helps you rank with SEO.
- Disable Comments – Some of you may be shaking your head at this, but unless you’re prepared to respond to each and every comment and make sure negative comments get deleted, use this plugin. Otherwise, it could turn into an almost full-time gig babysitting the comments section on your blog.
- Easy HTTPS (SSL) Redirection – This is a great plugin to force all site visitors to https when visiting any form of your site. Whether they put in www, or just your domain name, etc. this plugin will make sure they are always redirected to https.
- Google XML Sitemaps – Use this plugin to improve SEO sitemap indexing for your site.
- Insert Headers and Footers – This allows you to insert code or text in the headers or footers of your website.
- WP Content Copy Protection & No Right Click – This is a vital plugin in my opinion. It protects your content from being copied.
There are of course other useful plugins you could use. These plugins will get you started on the right foot to ensure more success and protection for your website.
In order to rank with search engines like Google, Bing, Yahoo and others, you need to use keywords. But how do you know what keywords to use? Easy. Simply look up your main keyword on one of the keyword research tools and see what long tail keywords come up that would, not only help give you some direction in what to write, but will also help rank your article for SEO.
Here is a list of some of the free keyword research tools I and others have used:
- Google Adwords Keyword Planner – https://ads.google.com/home/ then go to keyword planner.
- Keywords Everywhere
You can also Google your article topic and look at what else comes up as you search. You can also scroll to the very bottom of Google to see what keywords you could use. For example, if you were writing an article about ClickFunnels, you could find other keywords by simply Googling it. Here’s what it would look like if you searched for ClickFunnels:
You don’t have to be a professional researcher to be successful with your blog. Using a keyword research tool significantly simplifies the research.
So now you have a domain and hosting, a customized website, and have done the research. Now what? Now you write.
Don’t let the writing scare you off from having a blog and creating that passive income so many online marketers seek.
Stay with me. This part of the process is easier than you think and I’ll tell you the secret.
In order to make money, you don’t have to write a word.
What? It’s true. Most people don’t enjoy writing and some people downright hate it. If that’s you, why do it yourself?
The secret to getting quality articles written and taking back your time is to outsource. The number one way to do so, in my humble opinion, is to hire a ghost blogger, like myself.
My blog writing services
If you’d like to simplify your life while still pumping out quality content for your blog, check out my options and prices here.
My services are advisable because I write on the topic you want and you have direct contact with me throughout the process, if desired. You choose the word count you want for your article and optimization for SEO. I have also been writing for a couple decades and have a strong grasp of the English language…a must.
Be aware that if hiring from an online writing service, you get what you pay for. You will most likely need to proofread and correct your article when you get it from them. You also don’t have any contact with the writer during the writing of your article and have little say when it comes to how it’s written.
If you don’t want to write your articles, that’s ok because there are certainly other options. But if you do, be sure to use the free plugin Yoast SEO on your website to help your writing.
Promote your content
It’s always better to get more eyes on your content to increase the link clicks and commissions you earn. In order to maximize how much your site is visited and your content is consumed, you need to promote it.
Here are a few ideas of how to promote your blog or specific content on your blog:
- Facebook Groups – Many Facebook groups have a promo thread or promo day where you can share your links. Be sure to ethically share your website because by not following the rules in some groups, you can get banned from the group. Don’t ever just post your links without permission.
- Comment on niche related blogs – you can Google related blogs that you can comment on and post the link to your blog or to certain articles on your blog..
- Quora – This is a site where you can answer questions, and you can share links to different articles on your blog that could help answer those questions.
There are many other ways to share your content and promote your site. The important thing is to get it out there so you can build your reputation for being an authority.
It may start slowly, but like a small snowball at the top of a mountain, it will grow as it rolls down. The same goes for a website. It may start slowly, but it will build, site visitors will become more frequent, and those commissions will start coming in. That passive income created from your blog will eventually become cushy and give you the life you want.