I’m often asked how to start an online business. It can be daunting and scary to step out into the unknown, especially when trying to make money online.
The best thing to do when starting out is to have a blueprint, a step-by-step plan that will help you get to where you want to go.
Where can you find a plan that works?
The answer is Expert Secrets.
What is Expert Secrets?
Expert Secrets is one of the best tools you’ll ever come across for your business. It’s a compelling book written by Russell Brunson with actionable steps and is the blueprint to creating a following of people who will pay for your advice.
You may not see yourself as an expert and may say that this book isn’t for you, but I’m here to tell you that you ARE an expert, and this book teaches you how to find, develop and use that expertise to help your people.
Russell Brunson quotes Sir Winston Churchill in Expert Secrets to drive this point home. Churchill said,
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
This book will prepare you for that figurative tap on the shoulder.
What information does the book cover?
Here are a few highlights from the book that hopefully will jump start your journey and get you even more excited to dive in and read it…
In order to create a mass movement or make a change, you must have 3 things: an attractive character, a cause, and a new opportunity.
THE ATTRACTIVE CHARACTER:
To become an attractive character, you must start with your own personal growth. Learn what you need to learn to become the person you need to become to be able to help others and change the world.
It all starts with yourself, but it doesn’t stop there. To make a difference in people’s lives and help change the world, you need to make the transition to contribution instead of gain.
If all you do is learn and work on your personal growth without sharing what you’re learning, that learning won’t do you or anyone any good.
You need to share, to contribute, to reach out and help others on their journey.
Another thing to remember is you don’t need any certification saying you know what you know. You took the time and effort to learn and grow and that’s enough certification you’ll ever need.
You are good enough to help others and make a difference!
Your cause needs to be future-based. Paint the picture of what life will be like in the future you’re trying to create, the future your followers want.
Bring your followers from where they are to where they want to be.
If you shift your focus away from what you want to gain and how much money you’ll make to how you can help others and get results for them, you will actually see more success.
Don’t believe me (or Russell Brunson)?
Try it. Every time I take the approach of helping others, I make more money.
THE NEW OPPORTUNITY:
This is the vehicle of change, not improvement.
People shy away from improvement offers. They want change, they want things to be different, and they definitely don’t want to admit they’ve been wrong.
By offering an improvement offer, your followers would have to admit they failed and need improvement.
BUT, if you give them a NEW OPPORTUNITY, it tells them they weren’t wrong, they didn’t fail…they just had the wrong opportunity. IT’S NOT THEIR FAULT.
People will listen to your message then.
Expert Secrets not only covers how to create a mass movement, but also covers in detail how to create belief, provide value, structure your offers, structure your message, and so much more to help your customers have the best experience possible to lead them to buy. Win/win.
How much does Expert Secrets cost?
The great news about this book is it’s FREE.
Yep. All you have to do is pay a small fee for shipping and the book comes right to your door.
There is also the option to get the audio version of the book, which is $47 to get both Expert Secrets and Dotcom Secrets books.
Also, if you choose to get the Black Box, you get both books (Expert Secrets and Dotcom Secrets) as well as a number of different booklets that will help you take your business to the next level.
So there isn’t any risk in getting a copy. The only risk is NOT getting a copy and NOT applying the information inside.
You want to know how to get started or how to take your business to the next level?
Start by reading and rereading Expert Secrets. Take in the information. Read, implement, read, implement. Take action on the content.
That’s how you get started. That’s how you take your business to a whole new level.